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Friday, 10 January 2014

Win a pair of jeans (for you and for your best friend) from the Denim Lab at Selfridges

Enter our #IstyleU competition that will give you and a friend the opportunity to win a Selfridges Denim Lab voucher worth £360.00 to spend in store or on line on two pairs of jeans! Read on!

Have you even been stuck in a fashion rut? To be precise, have you ever been stuck in a jeans rut where you always wear your jeans the same way? I know I have tending to wear (mainly) skinny jeans with a pair of heels and a cashmere jumper. So whilst flat planning the February issue of Red magazine I had an idea: what if all of us Red stylist from the fashion department styled each other to bring a fresh pair of eyes to the way we wear our denim? Would we all benefit from a new approach to the way we wear this ultimate wardrobe staple?






And so it went. I styled my friend and colleague, rock chick Nathalie Riddle, in MiH turn-ups and a bouncy blow dry (MIH JEANS Phoebe straight mid-rise jeans £195.00),  whilst my boss Nicola Rose took me to a sporty land I never thought I would explore in GENETIC DENIM Shya skinny mid-rise jeans £255.00


The Frugality's Alex Stedman stepped away from her flats and into sky high heels and skinnies for a Emmanuelle Alt look, whilst Nicola made dungarees modern and wearable (CITIZENS OF HUMANITY Quincey denim dungarees £390.00)



Surprisingly, I ended up loving wearing a bomber jacket and colourful trainers, which got me thinking that sometimes relying on a friend to bring a fresh prospective to your outfit can stir you away from your fashion rut.

It was a super fun day, Alex filmed us in hair and make up and whilst being photographed by the amazing Ezra Patchett and together with her husband Chris (with whom she's launching Lucky No. 13 later in the month, a company that make short videos played to a  cool soundtrack) put together this great behind the scenes video. Watch the video by clicking here and get in touch with Chris info@luckynumberthirteen.co.uk for your next event (wish I had known about it for Greta's birthday).


So now it's your turn get away from your jeans rut and enter a competition that will give you and a friend the opportunity to win a Selfridges Denim Lab voucher worth £360.00 to spend in store or on line on two pairs of jeans!

To enter the competition all you have to do is:


1) Ask a friend to style you in an outfit wearing your favourite pair of jeans 

2) Tweet your picture to @redmagdaily  or Instagram it to @redmagazine 

3) Don't forget to hashtag #IstyleU

4) Cross your fingers and hope I pick you as the lucky winner!

Good luck!

For more info check the website 

5 comments:

Antonella Farina said...

great great post!!! I adore the purple & turquoise trainers: which brand are they?

Fashion Follows Her said...

Love the jeans and stilettos look... great comp too!

Hanneke Verstegen said...

Love this more casual look on you, you pull it off very well!! xo Hanneke

Check out my style on www.hannekeverstegen.com

LG said...

You look amazing! Who styled you?
I think you'd look great in those vans type sneakers (in shoes pic bottom right)Love the vid-very glam!

Studio D'Artisan said...

I missed that chance to win a pair of jeans. I used to ear a lot of jeans. It seems to me stylish. Denim is also my favorite brand.

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